Book Chapters

Book Chapters List

Chapter 1 The Roswell Factor - Examining Nursery Myths
Chapter 2 Getting Started - The Thought Process
Chapter 3 Essential Skills Entrepreneurial/Visionary Skills Systems Skills Administrative Skills Communication Skills Supervisory Skills Technical Skills Horticulture Education and Training Professional Trade Organizations
Chapter 4 Formation of the Business Missions and Mission Statements Nursery Focus/Niche Markets Structure of the Business Naming Your Nursery Identifying Your Customers and Markets
Chapter 5 Selecting Your Land
Chapter 6 The Wholesale Nursery Customers and Products Strategies and Pitfalls Delivery
Chapter 7 The Liner Nursery Customers and Products Strategies and Pitfalls Delivery
Chapter 8 The Re-Wholesaler Customers and Products Strategies and Pitfalls Delivery
Chapter 9 The Retail Nursery/Garden Center Customers and Products Strategies and Pitfalls Delivery
Chapter 10 Mail Order Customers and Products Strategies and Pitfalls Delivery
Chapter 11 Preparation for Growing Plants - The Technical Stuff The Land Plan Nursery Grading and Setup Ground Preparation Growing Structures Shade Structures Equipment Systems Benches Labeling Plants Nursery Transportation Systems
Chapter 12 Growing Plants - Nuts and Bolts Potting Soils Container Selection (size, shape, acquisition) Potting Irrigation Irrigation Systems How much Water Fertilizers and Fertility Field Growing Pruning Winterizing Propagation vs. Purchasing Plants Agriculture Inspections
Chapter 13 Pests and Pesticides Types of Pests Pesticide Laws and Regulation Selecting and Applying Pesticides
Chapter 14 Running the Business Nursery Growth - Too Much vs. Too Little Establishing Work Standards Business Consultants Pricing Sales Nursery Communication Planning for Emergencies and Disasters
Chapter 15 The Catalog Writing the Catalog Catalog Cover Selection of Offerings Plant Nomenclature How and When to Print a Catalog Catalog Layout and Design Printing the Catalog Mailing the Catalog
Chapter 16 New Plants Plant Names Patents, Breeders Rights, and Trademarks Trademarks for Legal Protection
Chapter 17 Purchasing and Leasing Purchasing Procedure Purchasing Plants Overseas Plant Purchasing Receiving Shipments Purchasing Equipment Ownership-Leasing Outside Leasing
Chapter 18 Follow the Money Accountants Accounting Cash Flow Financing Internal Controls
Chapter 19 Administrative Stuff Office Technology and Customer Communications Computers Creating a Paper Trail
Chapter 20 The Joy of Government Sales Taxes Unemployment Tax Government Regulation
Chapter 21 Insurance Homeowner and Liability Insurance Crop Insurance Workers Compensation Insurance
Chapter 22 Employees - The "E" Word Migrant or Guestworker Labor Pay Rate Payroll Overtime Independent Contractors
Chapter 23 Real Nurserymen Don't Do Marketing Unconventional Advertisements Press Releases Networking Garden Writing Radio and Television Public Speaking Internet - Caught in the Web Conventional Advertisements Trade Shows Direct Mail
Chapter 24 Service with a Smile
Chapter 25 The End is Near - Closing, Selling, or Willing Away Your Business
Chapter 26 Epilog
Bibliography
Appendix
Diagrams, Charts, Samples, Lists

Contents

Book Chapters List